Audience Research

A target audience is a group of people that the institution aim to make their product appeal to. This usually focuses on things like gender, age group, marital status etc. As I want to focus on social issues in society in my music video, I think that the age group I will focus on will be around 18-30. The social issue I will be focusing on in my music video is domestic violence in relationships.

To find my target audience I have produced a questionnaire:

Music video questionnaire – Love the way you lie (Part two)

1) How old are you?

Under 16 16-25 Over 25

2) What is your favourite genre of music?

Pop
R&B
Rap
Rock
Indie
Classical
Soul
Heavy metal
Other (please state)__________________________________

3) Did you enjoy the music video?

Yes No

4) What genre of music do you think it is?
Pop
R&B
Rap
Rock
Indie
Classical
Soul
Heavy metal
Other (please state)__________________________________

5) What would you rate the video out of 10? (10 being the highest rating)

1 2 3 4 5 6 7 8 9 10

6) What did you like about the video?




7) What do you think could be improved?




Thank you