Wednesday, 24 November 2010
Thursday, 18 November 2010
Analysis of lyrics
When I had first done my research I decided to make a new version of Rihanna and Eminem's music video for Love the way you lie, but after thinking about my storyboard/script etc I decided that the conventions of the genre within the video were too strong so I would probably end up copying some aspects of the original video and put them in my own.
So that I do not do this as much I have now decided to make my music video of the song Love the way you lie (part two) as this song has not yet been released so I will not be tempted to copy parts of it.
On the first page of our story, the future seemed so bright. < This shows that the artist is looking back at the relationship
And this thing turned out so evil, I don’t know why I’m still surprised.
Even angels have their wicked schemes and you take death to new extremes.
But you’ll always be my hero, even though you lost your mind. < This shows that there is an emotional hold in the relationship. As this is the female point of view of the song, it may be as if she is answering the lyrics of the original 'Love the way you lie'
Just gonna stand there and watch me burn,
But that’s alright because I like the way it hurts.
Just gonna stand there and hear me cry,
But that’s alright because I love the way you lie, I love the way you lie.
I love the way you lie.
Now this gravel in our voices, glass is shattered from the fight.
In this tug of war, you’ll always win, even when I’m right. < Shows that she will always give up and let him win to prevent the arguments
Cause you feed me fables from your hand,
With violent words and empty threats and it’s sick that all these battles are what keeps me satisfied. < this shows that they both cannot help arguing and hurting eachother as they are so used to it now
Just gonna stand there and watch me burn,
But that’s alright because I like the way it hurts.
Just gonna stand there and hear me cry,
But that’s alright because I love the way you lie, I love the way you lie.
Ohhh, I love the way you lie.
So maybe I’m a masochist < a masochist is someone who gets pleasure from recieving punishment
I try to run but I don’t wanna ever leave.
Til the walls are goin’ up in smoke with all our memories.
[Eminem]
This morning, you wake, a sunray hits your face
smeared makeup as we lay in the wake of destruction
hush baby, speak softly, tell me I’ll be sorry that you < shows that they always regret the arguments but this doesn't stop them from happening again
pushed me into the coffee table last night so I can push you off me
try and touch me so I can scream at you not to touch me
run out the room and I’ll follow you like a lost puppy
baby, without you, I’m nothing, I’m so lost, hug me
then tell me how ugly I am, but that you’ll always love me
then after that, shove me, in the aftermath of the
destructive path that we’re on, two psychopaths but we
know that no matter how many knives we put in each other’s backs
that we’ll have each other’s backs, ’cause we’re that lucky
together, we move mountains, let’s not make mountains out of molehills,
you hit me twice, yeah, but who’s countin’
I may have hit you three times, I’m startin’ to lose count
but together, we’ll live forever, we found the youth fountain < this shows that they don't think that they're relationship will ever change or get better
our love is crazy, we’re nuts, but I refused counselin’
this house is too huge, if you move out I’ll burn all two thousand
square feet of it to the ground, ain’t shit you can do about it
with you I’m in my fuckin’ mind, without you, I’m out it
Just gonna stand there and watch me burn,
But that’s alright because I like the way it hurts.
Just gonna stand there and hear me cry,
But that’s alright because I love the way you lie, I love the way you lie.
Ohhh, I love the way you lie.
I love the way you lie.
So that I do not do this as much I have now decided to make my music video of the song Love the way you lie (part two) as this song has not yet been released so I will not be tempted to copy parts of it.
On the first page of our story, the future seemed so bright. < This shows that the artist is looking back at the relationship
And this thing turned out so evil, I don’t know why I’m still surprised.
Even angels have their wicked schemes and you take death to new extremes.
But you’ll always be my hero, even though you lost your mind. < This shows that there is an emotional hold in the relationship. As this is the female point of view of the song, it may be as if she is answering the lyrics of the original 'Love the way you lie'
Just gonna stand there and watch me burn,
But that’s alright because I like the way it hurts.
Just gonna stand there and hear me cry,
But that’s alright because I love the way you lie, I love the way you lie.
I love the way you lie.
Now this gravel in our voices, glass is shattered from the fight.
In this tug of war, you’ll always win, even when I’m right. < Shows that she will always give up and let him win to prevent the arguments
Cause you feed me fables from your hand,
With violent words and empty threats and it’s sick that all these battles are what keeps me satisfied. < this shows that they both cannot help arguing and hurting eachother as they are so used to it now
Just gonna stand there and watch me burn,
But that’s alright because I like the way it hurts.
Just gonna stand there and hear me cry,
But that’s alright because I love the way you lie, I love the way you lie.
Ohhh, I love the way you lie.
So maybe I’m a masochist < a masochist is someone who gets pleasure from recieving punishment
I try to run but I don’t wanna ever leave.
Til the walls are goin’ up in smoke with all our memories.
[Eminem]
This morning, you wake, a sunray hits your face
smeared makeup as we lay in the wake of destruction
hush baby, speak softly, tell me I’ll be sorry that you < shows that they always regret the arguments but this doesn't stop them from happening again
pushed me into the coffee table last night so I can push you off me
try and touch me so I can scream at you not to touch me
run out the room and I’ll follow you like a lost puppy
baby, without you, I’m nothing, I’m so lost, hug me
then tell me how ugly I am, but that you’ll always love me
then after that, shove me, in the aftermath of the
destructive path that we’re on, two psychopaths but we
know that no matter how many knives we put in each other’s backs
that we’ll have each other’s backs, ’cause we’re that lucky
together, we move mountains, let’s not make mountains out of molehills,
you hit me twice, yeah, but who’s countin’
I may have hit you three times, I’m startin’ to lose count
but together, we’ll live forever, we found the youth fountain < this shows that they don't think that they're relationship will ever change or get better
our love is crazy, we’re nuts, but I refused counselin’
this house is too huge, if you move out I’ll burn all two thousand
square feet of it to the ground, ain’t shit you can do about it
with you I’m in my fuckin’ mind, without you, I’m out it
Just gonna stand there and watch me burn,
But that’s alright because I like the way it hurts.
Just gonna stand there and hear me cry,
But that’s alright because I love the way you lie, I love the way you lie.
Ohhh, I love the way you lie.
I love the way you lie.
Tuesday, 16 November 2010
Audience Research
A target audience is a group of people that the institution aim to make their product appeal to. This usually focuses on things like gender, age group, marital status etc. As I want to focus on social issues in society in my music video, I think that the age group I will focus on will be around 18-30. The social issue I will be focusing on in my music video is domestic violence in relationships.
To find my target audience I have produced a questionnaire:
Music video questionnaire – Love the way you lie (Part two)
1) How old are you?
Under 16 16-25 Over 25
2) What is your favourite genre of music?
Pop
R&B
Rap
Rock
Indie
Classical
Soul
Heavy metal
Other (please state)__________________________________
3) Did you enjoy the music video?
Yes No
4) What genre of music do you think it is?
Pop
R&B
Rap
Rock
Indie
Classical
Soul
Heavy metal
Other (please state)__________________________________
5) What would you rate the video out of 10? (10 being the highest rating)
1 2 3 4 5 6 7 8 9 10
6) What did you like about the video?
7) What do you think could be improved?
Thank you
To find my target audience I have produced a questionnaire:
Music video questionnaire – Love the way you lie (Part two)
1) How old are you?
Under 16 16-25 Over 25
2) What is your favourite genre of music?
Pop
R&B
Rap
Rock
Indie
Classical
Soul
Heavy metal
Other (please state)__________________________________
3) Did you enjoy the music video?
Yes No
4) What genre of music do you think it is?
Pop
R&B
Rap
Rock
Indie
Classical
Soul
Heavy metal
Other (please state)__________________________________
5) What would you rate the video out of 10? (10 being the highest rating)
1 2 3 4 5 6 7 8 9 10
6) What did you like about the video?
7) What do you think could be improved?
Thank you
Monday, 8 November 2010
Textual analysis of existing music videos
Tinie Tempah feat. Eric Turner - Written in the stars
Written in the stars is an alternative hip hop/ rap song by British rapper Tinie Tempah, the song also features vocals from Eric Turner, who is the lead singer of the band Street Fighting Man. I found this particular music video interesting because it is half performance and half a narrative story, which is what I would like to do when making my own music video . The performance side of the video includes Tinie Tempah standing on a rooftop in New York rapping, and Eric Turner sat in a white room singing and playing the piano. The narrative part of the video includes scenes of a young boy's life, throughout the video this boy is getting bullied, these scenes also show how him and his mother are living a financially insecure life. Within these scenes we see this young boy always writing in his notebook and listening to music on his headphones while he is alone, as the lyrics that Tinie Tempah is rapping fit in with these scenes, this shows that this young boy may be representing Tinie Tempah when he was a young boy himself. The way that Tinie Tempah is rapping on his own on the rooftop in this big city, could represent the loneliness that is trying to be portrayed in this song.
The genre of this video is shown in a few ways throughout the narrative story, for example the location of the video is mostly in a New York neighbour hood, a ghetto, as Tinie Tempah describes it in the lyrics. The mise en scene is also quite typical for the genre, Tinie Tempah looks as if he is wearing quite expensive clothes even though they are quite casual, he is wearing expensive sunglasses, which is a typical style for Rnb and hip hop artists as they always seem to show off their wealth and fame. As this is also a rap song, the typical mise en scene aspects of the video for this are that the young boy seems to be wearing quite cheap clothes compared to what Tinie Tempah is wearing, this is a typical theme for rap music as many rap artists base their songs and music videos on their rough childhoods, a lot of the time this is based on being brought up in a financially insecure family.
Written in the stars is an alternative hip hop/ rap song by British rapper Tinie Tempah, the song also features vocals from Eric Turner, who is the lead singer of the band Street Fighting Man. I found this particular music video interesting because it is half performance and half a narrative story, which is what I would like to do when making my own music video . The performance side of the video includes Tinie Tempah standing on a rooftop in New York rapping, and Eric Turner sat in a white room singing and playing the piano. The narrative part of the video includes scenes of a young boy's life, throughout the video this boy is getting bullied, these scenes also show how him and his mother are living a financially insecure life. Within these scenes we see this young boy always writing in his notebook and listening to music on his headphones while he is alone, as the lyrics that Tinie Tempah is rapping fit in with these scenes, this shows that this young boy may be representing Tinie Tempah when he was a young boy himself. The way that Tinie Tempah is rapping on his own on the rooftop in this big city, could represent the loneliness that is trying to be portrayed in this song.
The genre of this video is shown in a few ways throughout the narrative story, for example the location of the video is mostly in a New York neighbour hood, a ghetto, as Tinie Tempah describes it in the lyrics. The mise en scene is also quite typical for the genre, Tinie Tempah looks as if he is wearing quite expensive clothes even though they are quite casual, he is wearing expensive sunglasses, which is a typical style for Rnb and hip hop artists as they always seem to show off their wealth and fame. As this is also a rap song, the typical mise en scene aspects of the video for this are that the young boy seems to be wearing quite cheap clothes compared to what Tinie Tempah is wearing, this is a typical theme for rap music as many rap artists base their songs and music videos on their rough childhoods, a lot of the time this is based on being brought up in a financially insecure family.
At the end of the video we see the young boy dancing on the same rooftop that we saw Tinie Tempah rapping on throughout the video, confirming that this child is representing a younger version of the rapper.
Textual analysis of existing music videos
Oasis - The Importance of being Idle
The importance of being idle is an alternative rock song written and sung by Noel Gallagher, this was a number one single in 2005. This music video is set like a 1960's kitchen sink drama. The set of the video is the build up to a funeral in a northen town. The video is based on the film and play 'Billy Liar', with actor Rhys Ifans playing Billy. Noel and Liam Gallagher are also playing parts in the video, they play Shadrack and Duxbury, the people who own the funeral parlour where Billy works. The other 3 members of the band Gem Archer, Andy Bell and Zak Starkey also make an apperance as lazy workers playing cards in the undertaker's office (1.39), helping to set the theme of laziness in the video. The way that the undertakers are parading around the coffin adds drama to the video and also makes it seem less realistic.
Media Representations
In this video, it is not only Oasis that are being represented, but only actor Rhys Ifans. In this video Rhys Ifans is playing Billy Liar, who is being represented as the person whos funeral it is. Noel and Liam Gallagher are being represented as the people who own the funeral parlour. They are all being represented by Big Brother Recordings
The importance of being idle is an alternative rock song written and sung by Noel Gallagher, this was a number one single in 2005. This music video is set like a 1960's kitchen sink drama. The set of the video is the build up to a funeral in a northen town. The video is based on the film and play 'Billy Liar', with actor Rhys Ifans playing Billy. Noel and Liam Gallagher are also playing parts in the video, they play Shadrack and Duxbury, the people who own the funeral parlour where Billy works. The other 3 members of the band Gem Archer, Andy Bell and Zak Starkey also make an apperance as lazy workers playing cards in the undertaker's office (1.39), helping to set the theme of laziness in the video. The way that the undertakers are parading around the coffin adds drama to the video and also makes it seem less realistic.
Media Representations
In this video, it is not only Oasis that are being represented, but only actor Rhys Ifans. In this video Rhys Ifans is playing Billy Liar, who is being represented as the person whos funeral it is. Noel and Liam Gallagher are being represented as the people who own the funeral parlour. They are all being represented by Big Brother Recordings
Monday, 1 November 2010
Textual analysis of existing music videos
Rihanna & Eminem - Love the way you lie
Love the way you lie is an hip hop/rap song. This video involes both a narrative story and a performance by the two artists, Rihanna and Eminem. The narrative in this music video is showing a couple in a violent relationship, throughout the video this man and woman are constantly fighting, breaking up, and then making up again. I thought that analysing this particular music video was relevant to the genre of music I am looking at because I would also like to focus on social problems when producing my own music video. Although Rihanna and Eminem are not performing in the 'usual' way, (on a stage in front of an audience) they are performing in front of the house where these two actors in the music video are supposed to be living, throughout the video flames are used, this could be to portray anger and hatred that is involved in this relationship. The way that the artists are performing in front of this makes the video much more dramatic.
The opening scene of this music video is a close up of Rihanna's face, she is looking into the camera whilst singing the opening line of the song. In the background there are quite a few candles burning, as I said before this could be to do with anger that is in this relationship, or also could assosiate with religion or romance, as these are the things that candles are usually known for. The colours throughout the music video are all very deep, and quite dark colours, for example blacks, oranges, reds etc. This also includes Rihanna's hair, which I think gets her more involved in the narrative part of the video, as she may be able to relate to the way that these two people are feeling in their relationship, and this may be more interesting to the audience, to know that celebrities can be in this situation too. Not only the way that the artists are involved in the narrative, but also actress Megan Fox plays the woman in this violent relationship, as she is such a well known actress this would really help to promote the song, and also would be promotoed to males as some would be attracted to her, same with the male actor (Dominic Monaghan) in the music video towards female audiences.
The cinematography in this music video changes constantly throughout, sometimes quicker than others, usually when the fighting is happening on the video the shots move along faster possibly to create more drama. There are also quite a lot of hand held shots, I think that this will be to make the video seem more realistic. When the two different artists are performing seperatly the camera work seems quite different, for example when Rihanna is singing the camera is usually close up to her face, and when Eminem is singing, he is in a field, and the shots used are usually either establlishing shots or medium close-ups. This may be to show that this song is more from a woman's point of view. Another time when the shots move along very quickly is when one time the couple are fighting, and then on the next shot a few seconds later they are kissing. This may show that they are constantly arguing and making up a large number of times everyday.
I would say that the target audience for this music video would be around 20-35, although people of all ages would like this song as it was number 1 in many different contries, not everyone will be able to relate to the video. I would say that it is targeted at people around ages 20-35 as these are the times in life when I would say that you have serious relationships, and also some young couples will argue and fight a lot more than older couples. So I think that this video is more appropriate for this age group as they would be able to relate to it more.
I think that many people who were already fans of Rihanna and Eminem before this music video was released would not be expecting the video to be like this, as most artists in this music genre nowadays base their music videos on opulence and consumerism, for example cars, partys, clothes etc. But throughout this video I wouldn't say that their wealth or high status lifestyles are shown as much as in their other music videos.
Media Representations
In this music video both artists Rihanna and Eminem are being represented,they are being represented through the performance in the video. Rihanna is being represented by Def Jam, and Eminem by himself, as he is his own institution. You could also argue that the actors in this video are also being represented (Megan Fox and Dominic Monaghan) I think that because these well known actors are being represented in this type of narrative, that some people will unfortunatly be able to relate to, will make these fans and viewers feel as if they can relate to these celebrities.
Media Languages and Forms
Narrative
Then narrative is shown around the performance of Rihanna and Eminem, some parts of the narrative fit in with the lyrics for example, 'I laid hands on her, I'll never stoop so low again, I guess I don't know my own strength' and in the narrative actor Dominic Monaghan goes to hit actress Megan Fox but instead hits the wall (1.07). Heroes and villains are created in the narrative of the video by the actor's, I think that both the man and the woman are shown as both heroes and villians at different points in the narrative, I think that this is to show that in this relationship it is not one persons fault why things don't work out in the relationship, but both parts do things to annoy their partners delibrately.
Intercutting is used throughout the music video, sometimes faster than others, this could be to show how quickly these two people fall out and make up again and that it is a non stop routine. The mise en scene of this video is quite dark and gloomy, showing that this is not a happy song and these things do happen in reality. As these artists are very popular, we would expect them to be very glamorous in the music video, as this is usually the case with Rihanna, maybe not so much with Eminem. The video also goes against the stereotype of men being the 'villians' in relationships, this video shows that it can work both ways.
Genre
This text belongs to the hip hop/rap genre. The major generic conventions that are shown in this video are that both of the artists are miming into the camera, and it is not a typcial performance on a stage etc. As candles are used in this music video, the iconography of this could either be romance or religion, we do not quite know which as the song and the video are obviously not very romantic, but we do not really recieve any strong references to religion, apart from the candles. The text features Rihanna, and although it is not really aimed towards her, many of her fans will know that she has been in a violent relationship before, as it came out to the public. So this could make them relate to her feelings.
Media Institutions
The media institution for this text is Eminem's record label Shady. The purpose of this music video was to help promote and sell this record. As Eminem was not only involved in the institution behind this song but also was involved in writing it, this would make a big impact on the song as he controls the institution therefore he would have been able to have his own say in what he thought would help promote the song for both him and Rihanna.
Media Values and Ideology
Media Audiences
The audeience for this text will obviously be Eminem and Rihanna fans, but as this is a duet the target audeience will obviously be of a wider range. I think that the target audience for this text would be people around the ages of 18-35, this is because I think that people much younger than this would not have experienced anything like what the narrative is about. As an audeience member myself, I read the text about people's personal experiences in relationships, and that no relationship will be perfect, but most if not all of the time in a relationship situation it is not all one person's fault. I think that my reading of the text is quite strongly influenced by my age, as I think that 18 is an age where you are beginning to learn about relationships and that they are not perfect. I do not really think that my gender or background have influenced my reading of the text because stereotypically, women usually blame men for all of the bad things in relationships,and I do not read this text in that way.
Love the way you lie is an hip hop/rap song. This video involes both a narrative story and a performance by the two artists, Rihanna and Eminem. The narrative in this music video is showing a couple in a violent relationship, throughout the video this man and woman are constantly fighting, breaking up, and then making up again. I thought that analysing this particular music video was relevant to the genre of music I am looking at because I would also like to focus on social problems when producing my own music video. Although Rihanna and Eminem are not performing in the 'usual' way, (on a stage in front of an audience) they are performing in front of the house where these two actors in the music video are supposed to be living, throughout the video flames are used, this could be to portray anger and hatred that is involved in this relationship. The way that the artists are performing in front of this makes the video much more dramatic.
The opening scene of this music video is a close up of Rihanna's face, she is looking into the camera whilst singing the opening line of the song. In the background there are quite a few candles burning, as I said before this could be to do with anger that is in this relationship, or also could assosiate with religion or romance, as these are the things that candles are usually known for. The colours throughout the music video are all very deep, and quite dark colours, for example blacks, oranges, reds etc. This also includes Rihanna's hair, which I think gets her more involved in the narrative part of the video, as she may be able to relate to the way that these two people are feeling in their relationship, and this may be more interesting to the audience, to know that celebrities can be in this situation too. Not only the way that the artists are involved in the narrative, but also actress Megan Fox plays the woman in this violent relationship, as she is such a well known actress this would really help to promote the song, and also would be promotoed to males as some would be attracted to her, same with the male actor (Dominic Monaghan) in the music video towards female audiences.
The cinematography in this music video changes constantly throughout, sometimes quicker than others, usually when the fighting is happening on the video the shots move along faster possibly to create more drama. There are also quite a lot of hand held shots, I think that this will be to make the video seem more realistic. When the two different artists are performing seperatly the camera work seems quite different, for example when Rihanna is singing the camera is usually close up to her face, and when Eminem is singing, he is in a field, and the shots used are usually either establlishing shots or medium close-ups. This may be to show that this song is more from a woman's point of view. Another time when the shots move along very quickly is when one time the couple are fighting, and then on the next shot a few seconds later they are kissing. This may show that they are constantly arguing and making up a large number of times everyday.
I would say that the target audience for this music video would be around 20-35, although people of all ages would like this song as it was number 1 in many different contries, not everyone will be able to relate to the video. I would say that it is targeted at people around ages 20-35 as these are the times in life when I would say that you have serious relationships, and also some young couples will argue and fight a lot more than older couples. So I think that this video is more appropriate for this age group as they would be able to relate to it more.
I think that many people who were already fans of Rihanna and Eminem before this music video was released would not be expecting the video to be like this, as most artists in this music genre nowadays base their music videos on opulence and consumerism, for example cars, partys, clothes etc. But throughout this video I wouldn't say that their wealth or high status lifestyles are shown as much as in their other music videos.
Media Representations
In this music video both artists Rihanna and Eminem are being represented,they are being represented through the performance in the video. Rihanna is being represented by Def Jam, and Eminem by himself, as he is his own institution. You could also argue that the actors in this video are also being represented (Megan Fox and Dominic Monaghan) I think that because these well known actors are being represented in this type of narrative, that some people will unfortunatly be able to relate to, will make these fans and viewers feel as if they can relate to these celebrities.
Media Languages and Forms
Narrative
Then narrative is shown around the performance of Rihanna and Eminem, some parts of the narrative fit in with the lyrics for example, 'I laid hands on her, I'll never stoop so low again, I guess I don't know my own strength' and in the narrative actor Dominic Monaghan goes to hit actress Megan Fox but instead hits the wall (1.07). Heroes and villains are created in the narrative of the video by the actor's, I think that both the man and the woman are shown as both heroes and villians at different points in the narrative, I think that this is to show that in this relationship it is not one persons fault why things don't work out in the relationship, but both parts do things to annoy their partners delibrately.
Intercutting is used throughout the music video, sometimes faster than others, this could be to show how quickly these two people fall out and make up again and that it is a non stop routine. The mise en scene of this video is quite dark and gloomy, showing that this is not a happy song and these things do happen in reality. As these artists are very popular, we would expect them to be very glamorous in the music video, as this is usually the case with Rihanna, maybe not so much with Eminem. The video also goes against the stereotype of men being the 'villians' in relationships, this video shows that it can work both ways.
Genre
This text belongs to the hip hop/rap genre. The major generic conventions that are shown in this video are that both of the artists are miming into the camera, and it is not a typcial performance on a stage etc. As candles are used in this music video, the iconography of this could either be romance or religion, we do not quite know which as the song and the video are obviously not very romantic, but we do not really recieve any strong references to religion, apart from the candles. The text features Rihanna, and although it is not really aimed towards her, many of her fans will know that she has been in a violent relationship before, as it came out to the public. So this could make them relate to her feelings.
Media Institutions
The media institution for this text is Eminem's record label Shady. The purpose of this music video was to help promote and sell this record. As Eminem was not only involved in the institution behind this song but also was involved in writing it, this would make a big impact on the song as he controls the institution therefore he would have been able to have his own say in what he thought would help promote the song for both him and Rihanna.
Media Values and Ideology
Media Audiences
The audeience for this text will obviously be Eminem and Rihanna fans, but as this is a duet the target audeience will obviously be of a wider range. I think that the target audience for this text would be people around the ages of 18-35, this is because I think that people much younger than this would not have experienced anything like what the narrative is about. As an audeience member myself, I read the text about people's personal experiences in relationships, and that no relationship will be perfect, but most if not all of the time in a relationship situation it is not all one person's fault. I think that my reading of the text is quite strongly influenced by my age, as I think that 18 is an age where you are beginning to learn about relationships and that they are not perfect. I do not really think that my gender or background have influenced my reading of the text because stereotypically, women usually blame men for all of the bad things in relationships,and I do not read this text in that way.
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